MensRx Hair Restoration Engine
Two-Tier Ecosystem Coverage
Our hair restoration system captures customers at every stage of hair loss, from early prevention to aggressive regrowth protocols. This tiered approach maximizes both customer acquisition and lifetime value.
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MinoxiPro® Support Level
Entry point for prevention-minded customers. Lower price point, higher volume, strong retention. Builds brand loyalty before escalation needs.
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MinoxPlus® Prescription Power
8% prescription formula for serious regrowth. Premium pricing justified by superior results. Natural upsell from support tier.
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Advanced DHT Blockers
Finasteride and Dutasteride options for customers requiring comprehensive intervention. Highest revenue per customer segment.
Market Validation: Hair loss affects 50M+ American men. Current solutions are fragmented, low-quality, or prohibitively expensive. We offer medical-grade results at accessible subscription pricing.
The Retention Engine: 95% Monthly Retention
In subscription businesses, retention is everything. Our 95% monthly retention rate isn't aspirational—it's validated through our existing customer base. When customers see real results from medical-grade solutions, they don't cancel.
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Acquire Once
CAC = $100
One-time customer acquisition cost through optimized digital channels
One-time customer acquisition cost through optimized digital channels
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Retain Forever
95% Monthly
Industry-leading retention driven by real results and comprehensive care
Industry-leading retention driven by real results and comprehensive care
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Compound Value
20 Month Lifespan
Average customer lifetime before natural attrition
Average customer lifetime before natural attrition
The LTV Calculation
Monthly Revenue: $198
Gross Margin: 78%
Gross Profit per Month: $154.44
Average Lifespan: 20 months
Gross Margin: 78%
Gross Profit per Month: $154.44
Average Lifespan: 20 months
LTV = $3,089
Customer Acquisition Cost: $100
LTV:CAC = 30.8x
Venture capitalists consider 3:1 LTV:CAC healthy. SaaS companies target 5:1. We deliver 30:1—unprecedented in healthcare or subscription models. This is the economic engine that powers exponential scaling.
Break-Even Timeline
1,850
Subscribers to Break-Even
Projected achievement: Month 9–11
After break-even, every new subscriber generates pure recurring profit minus low variable product costs. The business becomes a cash-generating machine.
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Months 1-3
Initial customer acquisition, infrastructure optimization, early cohort validation
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Months 4-6
Scaling acquisition channels, retention cohorts maturing, operational leverage improving
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Months 7-9
Approaching break-even, multiple cohorts compounding, CAC optimization complete
4
Months 10-12
Profitability achieved, scaling accelerates, retail planning begins
Capital Efficiency: Most venture-backed companies burn through multiple funding rounds before profitability. We achieve break-even on seed capital—everything after is exponential growth.
What Hims/Hers Cannot Do
Their Limitations
100% Digital Only
Cannot offer in-person services regardless of patient needs or preferences
No Injectables
Missing entire categories of high-margin treatments that require in-person administration
No Laser Services
Excluded from aesthetic services market entirely—billions in revenue inaccessible
Limited HRT Scope
Cannot provide comprehensive hormone management requiring regular monitoring
No Physical Presence
Zero brand visibility in communities, no local marketing opportunities, no walk-in traffic
Our Advantages
We capture revenue at every customer touchpoint—online convenience for medications plus in-person premium services for treatments requiring clinical administration. This omnichannel approach creates multiple revenue streams per customer while building local brand authority impossible for digital-only competitors.
We dominate both the digital AND physical wellness space. When customers need more than pills in a box, they'll already be in our ecosystem, ready to upgrade to in-clinic services.
Corporate Clinic Expansion Strategy: The Proprietor Model
Our strategy focuses exclusively on corporate-owned clinic expansion, allowing us to maintain full control and maximize profitability across all locations. We leverage a proven "Proprietor Model" for scalable, consistent growth.
The Proprietor Model (Outback Steakhouse System)
We DO NOT franchise. We DO NOT give up control. We maintain 100% brand consistency across medical protocols, hormone dosing, aesthetics, membership systems, pricing, patient experience, and brand standards.
How The Proprietor Model Works:
- Corporate Owns the Clinic - Corporate controls medical compliance, operations, margins, products, staffing, technology, marketing
- Proprietor Invests Small Stake - $25K-$50K personal buy-in creates extreme accountability, personal ownership, excellence in service, long-term loyalty
- Proprietor Receives Profit Share - 8-10% of net clinic profits (industry norm 6-12% depending on margin structure)
Corporate Maintains:
- 100% equity
- 100% brand control
- 100% operational control
Proprietor Receives:
- Profit share ONLY
- NO equity
- NO brand rights
- NO ability to replicate
- NO ability to deviate from protocols
Why This Beats Franchising:
- Faster Expansion (no franchise legal overhead, regulatory delays, inconsistent operators)
- Higher Profit Retention (corporate keeps majority of profits)
- Consistent Medical Quality (critical in healthcare - franchising is risky with medical compliance)
- Better Talent Recruitment (NPs, injectors, medical directors prefer TRUE upside vs salary)
- Brand Integrity Stays Perfect (every clinic identical across all 50 states)
Financial Projections:
- Phase 1: 10-20 proprietor-led locations (Years 1-2)
- Phase 2: Scale to 100 corporate-owned, proprietor-operated locations (Years 3-5)
- Investment per clinic: $500K-750K
- Proprietor contribution: $25K-$50K per clinic
- Corporate retains: 90-92% of clinic profits
- Network profit potential: $290M+ annually
The Future of Modern Wellness Centers are about to Arrive
This model is proven in restaurants, fitness, medspa chains, dental groups, and concierge clinics.
Investor ROI Projection
Your seed investment of $250K for 5% equity positions you for extraordinary returns across multiple realistic exit scenarios. Dual-platform healthcare companies with subscription revenue and physical assets command premium acquisition multiples.
Exit Comparables
Recent healthcare/wellness exits demonstrate the multiples strategic acquirers pay for businesses with our profile:
- Hims & Hers IPO: $1.6B valuation (6x revenue)
- Ro Health: $5B valuation (8x revenue)
- Thirty Madison: $1B valuation (10x revenue)
- Hand & Stone (franchise wellness): $250M+ (12x EBITDA)
We combine telehealth's high multiples with retail's stable cashflows—a premium positioning for strategic acquisition.
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4
1
$100M Exit
5% stake = $5M return
20× return on $250K investment
Conservative scenario: Year 3-4 based on telehealth alone
2
$200M Exit
5% stake = $10M return
40× return on $250K investment
Base case: Year 4-5 with initial retail footprint
3
$400M Exit
5% stake = $20M return
80× return on $250K investment
Aggressive: Year 5-6 with scaled clinic network
4
$750M+ Exit
5% stake = $37.5M+ return
150×+ return on $250K investment
Exceptional: Full dual-platform dominance, IPO or strategic
"Strategic acquirers will pay premium multiples for the only dual-gender, omnichannel platform in vitality healthcare. You're investing at the absolute ground floor before anyone else sees what we're building."